Editor’s Note: Murthy Nukala is the founder and CEO of Adchemy, a provider of advertising technology for large brands.
On a whim, I recently purchased a Logitech Keyboard Case for my new iPad. Instead of being just a novelty accessory, the keyboard has fundamentally changed my device usage: I’m using my iPad-plus-keyboard in meetings; I use my laptop-plus-docking station at my desk; and I use my iPhone when I’m on the go. My online behavior, once centered on one device, has now been fragmented across at least three devices.
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